Coaches – I help you nail your value proposition and rewrite your vague and generic website, so your ideal clients instantly GET what you do, and why YOU are a must-have.
The problem
You struggle to clearly articulate your unique value on your website and on social media
You know you can make a difference for so many people – and probably know that you should be more specific.... But what if you exclude potential opportunities?
You offer coaching packages or a program, but have a difficulty explaining what sets you apart from other coaches and why people should choose you.
You want to attract clients organically without feeling "salesy”, and regularly post content on social media. But it doesn’t convert, despite likes and engagement.
The solution
I help you rewrite your website and social media profiles so your ideal clients GET what you do and see YOU as a must-have
I help you figure out which clients you are most passionate about serving and the impact you want to have
1x 50 min one-on-one strategy call to identify your genius and set the plan for market research
Audio lesson on the value of niching down and how to do it
Notion guide on how to secure and conduct client interviews
1x 90 min live one-on-one video workshop where the end product is a clearly defined ideal client and their specific problem
1x 30 min one-on-one support call
I help you position your standout offer to show your ideal clients why you're the coach they need
Video lesson on how to create a crystal clear value proposition
1x live video workshop where the end product is how you solve your ideal client’s specific problem
1x 30 min one-on-one support call
I write your website and social media copy so your value is instantly clear to the people you want to attract
Notion guide on how to do message testing
1x 45 min one-on-one messaging iteration call
Google doc with your website copy
Google doc with your LinkedIn tagline, banner and about page
Google doc with short help statement for instagram and facebook
Don’t you want to get clients to say this, too?
Although, I'm not someone who makes quick decisions on larger money investments. This one felt like a must-have rather than a nice-to-have. When it feels right, it feels right. I wasn't really on the hunt for a coach at this point.
– Shené Abdul, Workshop Facilitator
Something about your VIBE just spoke to me and during our discovery call you said all the words that I had told myself before that I wanted to hear so it felt like a perfect fit.
– Celina Borg, Co-Founder of Aweik
You had three statements on your website followed by “is this you?”. When I read them I felt “this is so creepy, this really IS me!” I have never made such an expensive decision so fast.
– Anna Blixt, Gender Equality Expert
Hi, I’m Kina – and
I know your struggle
A year ago, I didn't know I was in fact sabotaging my coaching business. I talked about the big and fluffy transformation and used all the coaching lingo ( like "unleash your potential", “create the business and life you dream of, on your terms”).
Back then I thought I was being inspiring. But the truth is, I was being vague and generic.
I got a few clients, but not at all at the level I wanted. So I started learning and experimenting with A TON of different ways of getting more traction:
🤓 I funnel hacked dozens of online coaches and realized that the more of a big name and brand you are, the more you can "afford" to be vague and generic.
🤓 I started geeking out on product marketing and realized that we coaches have so much to gain from talking about our service as a product!
🤓 I started testing different takes on topics in masterclasses, to see what resonated the most and realized that the more specific I got, the more clients I got
And more.
Now, I've cracked the code to a solution that's as strategic as it is creative. I can’t wait to help you find your genius and make sure your ideal clients instantly get what you do, too.
How am I uniquely positioned to help YOU?
