Ever wish there was a way to attract more heart-aligned clients WITHOUT resorting to sleazy sales tactics?
Introducing the online course…
Magnetic messaging
If you’re a coach struggling to attract clients OR feeling overwhelmed with marketing your services, and you find yourself saying “running a business is way harder than I imagined, when will I get to spend most of my time COACHING clients instead of hustling to GET clients?” – this is for you.
When it comes to building a coaching business where you can make the difference you dream of, it’s not enough to have a beautiful website and post consistently on social media. It’s making your service and unique value crystal clear for the people you’d LOVE to serve, so they understand the EXACT value you create FOR THEM.
In fact, creating a MUST-HAVE service uniquely designed and packaged for the specific people you are here to serve is THE answer to stop second guessing yourself and your value, and confidently share why people should hire you – without coming across as salesy.
And if that wasn’t reason enough to pay attention…
🔥 The more specific you get, the easier it is to explain how you are different from all other coaches out there – and the more you stand out (unless you’re Tony Robbins – then you get away with any generic and vague language. But for those of us who aren’t Tony…. we need to be more concrete).
🔥 When you get to know your ideal clients and realize that they don’t KNOW they need coaching – but that they do have a problem you care about and can help them with – you can talk about THAT in your content a way that resonates deeply with their hearts AND minds. Then chances are… they’ll hire you!
🔥 Being able to clearly explain WHAT you do (not just “coaching”) and WHY people should hire you puts you miles ahead of most coaches. And your ideal clients will notice!
…You are invited to join
MAGNETIC MESSAGING
The online course that gives you the EXACT steps, frameworks and templates to package your passion into a crystal clear and unique coaching offer, so your ideal clients are magnetically drawn to you – because they instantly GET what you do and see YOU as a must-have.
The problem?
It’s really hard to clearly articulate your unique value as a coach when you don’t KNOW what makes you different – or how to clearly explain it in a way that people GET.
You’re probably really frustrated by the fact that you regularly post content on social media to attract clients organically (without being salesy). But it doesn’t convert, despite likes and engagement.
You’re likely struggling to clearly communicate the direct and TANGIBLE benefits of working with you (and end up using coaching lingo like “get unstuck”, “unleash your potential” and “reach your goals”).
And… maybe you’re even facing doubts as to wether you have what it takes to run a coaching business?
This situation likely leaves you feeling stressed, overworked, and disconnected from the joy and passion that led you to become a solopreneur coach in the first place.
But as someone who was once in your shoes…
I’m really excited to say: it doesn’t have to be this way!
Here are the signature elements that make MAGNETIC MESSAGING a game-changer for coaches like you
The exact questions to get the RIGHT (and critical!) insights from your ideal clients
Market research, especially interviews, is THE most important thing that many people do halfheartedly – or skip altogether. Big mistake! With my two-step interview process you go way deeper than the big pains and desires that most business coaches focus on, to find the EXACT moment in time where your ideal client needs you the most – so you can create and swoop in with your solution and save the day!
A framework for creating a MISSING LINK solution that your ideal clients REALLY need
I give you the exact framework to map your ideal clients’ specific struggles and frustrations to a tailor made solution that gives them exactly what they need. With a structured, step-by-step solution with clearly defined features, capabilities and benefits, you can finally show your ideal clients HOW you are the perfect fit for them!
The formula that translates your insights to must-have messaging
Translating your unique solution into compelling messaging is where many fail — don't let that be you! This last step is to ensure your main message reflects exactly what your ideal clients need to see YOU as a must-have. This isn’t just about crafting good copy; it’s about making every word showcase your unique value clearly and directly.
See, you don’t have to re-invent the wheel, I’ve got you! Everything I know (and maybe even more than that) is poured into this program. (And this is not even all the fun and powerful stuff we do together…)
Imagine what it will feel…
To go from…
Spending hours each week on social media promoting your coaching or sharing inspirational content – with very little to show for it
Having to use many words describing what you do in networking events – and still getting confused faces
Shaking your head wondering how others attract their clients to their coaching business
…to
Knowing exactly how to position yourself and your expertise (want to know a secret? Being an expert is a CHOICE!)
Having a crystal clear elevator pitch that has people go “I (or someone I know) need you!”
Walking around with a smile on your face, knowing you have the answer!
If this sounds pretty darn good, then…
What’s inside
1. BECOME AN EXPERT
VALUE: €1119
Say goodbye to speaking to too many people at the same time – this is where you explore who your IDEAL CLIENT really is that lights you up inside, get to know them and dig deep to be able to connect with their exact desires and struggles. Why? So you can find that moment in time where they need you the most, create the perfect solution and swoop in and save the day! (No more “oh, that’s not for me!)
What you get:
Learning session & guidebook about The Product Model & essential marketing theory
Guided video: Finding your ideal client through interviews
Self reflection exercise to understand who you’d LOVE to serve
ChatGPT prompts to help you create your first hypothesis of your ideal client to interview, based on the self reflection exercise
Template for social media posts to find interviewees
2 x interview templates (one for exploratory interviews, one for targeted interviews
Guided video: How to analyze the interview data
Template to define your ideal client and the use cases for why they need you
2. CREATE YOUR
MISSING-LINK SOLUTION
VALUE: €790
Once you know who your ideal is and their moment of struggle, you’re guided through a detailed process to redesign your coaching program so it becomes a structured, step-by-step solution with clearly defined features, capabilities and tangible benefits. The result? A solution that is perceived as THE answer to their struggles (because it is!)
What you get:
Guided video: How to use the template to identify your unique features, capabilities and benefits
Solution mapping template: A step-by-step guide and template for creating a detailed solution that addresses identified client needs
Guidebook with examples of how to create your features, capabilities and benefits
3. NAIL YOUR
MAGNETIC MESSAGING
VALUE: €990
When you know who you’re serving, and have created a solution mirroring EXACTLY what they need, it’s time to wrap it up in messaging that not only speaks to their minds but also their hearts. In this step you’ll not only sharpen your copywriting skills, but you’ll also be guided through the process of message testing (hint: it doesn’t matter if YOU think it sounds great, if the people you want to attract don’t get it…). When you are done, your ideal clients will not only immediately GET what you do (bye bye vague and generic language that makes you sound like any other coach) but see YOU as a MUST-HAVE.
What you get:
Learning session: Powerful messaging with “show, don’t tell”
Guided video: How to test your message
Template for message testing
Website template to structure the messaging on your website
BONUS! How to create content depending on level of awareness
BONUS! How to write a social media tagline that catches people’s attention
