Introducing the Online Course
Magnetic Messaging
You are a great coach who loves what you do. But selling that coaching, clearly explaining why people should choose YOU over all the other gazillion coaches out there? That’s a different story.
So what if you knew exactly how to communicate your value in a way that feels authentic to you, and that makes your ideal client instantly GET what you do and see YOU as a must-have?
That’s what Magnetic Messaging is all about.
To stand out and be seen as a must-have by the people you are most passionate about helping, it’s not enough to sell “coaching”. Instead, you want to make your unique value crystal clear – up front.
How? By creating a specific solution that’s perfectly tailored for the exact people you’re here to help.
Why this works:
🔥 Coaching isn't a missing piece in someone’s life: Most people don’t walk around thinking “hm, I think I need some coaching” – because they’re often unaware they need it. So when you pinpoint their real issues and design your coaching to solve these specific problems, you help them see WHY they need YOU.
🔥 A clearly defined path builds trust: By offering a structured path that guides your clients step-by-step, you position yourself as a trustworthy authority in your niche. You become the guide they need which not only makes them feel secure but also strengthens your status as the expert who knows exactly how to navigate their challenges. (Yes, coaches can be experts — it's all about how you present and package your solution!)
🔥 Specificity makes you stand out: The more targeted and specific you get, the easier it is to explain how you are different from all other coaches out there. You can also differentiate yourself with a strong personal brand – think Tony Robbins – which takes a liiiiiittle longer to build…
Being able to clearly explain WHAT you do and WHY people should hire YOU puts you miles ahead of most coaches.
The problem?
It’s really hard to clearly articulate your unique value as a coach when you don’t KNOW who you’re targeting, what makes you different – or how to clearly explain it in a way that people GET.
You’re probably really tired of coming up with ideas for social media content (if you post at all) – only to walk away with likes and comments, wondering where your clients are.
You’re struggling to explain the TANGIBLE benefits of working with you – and end up using generic coaching lingo like “get unstuck”, “unleash your potential” and “reach your goals”.
And… maybe you’re starting to wonder if you even have what it takes to run a coaching business?
But as someone who was once in your shoes…
It doesn’t have to be this way!
…You are invited to join
MAGNETIC MESSAGING
The self paced online course that gives you the EXACT steps, frameworks and templates to package your passion into a crystal clear and unique coaching offer, so your ideal clients are magnetically drawn to you – because they instantly GET what you do and see YOU as a must-have.
Here are the signature elements that make MAGNETIC MESSAGING a game-changer for coaches like you
The exact questions to get the RIGHT (and critical!) insights from your ideal clients
Market research, especially interviews, is THE most important thing that many people do halfheartedly – or skip altogether. Big mistake! With my two-step interview process you go way deeper than the big pains and desires that most business coaches focus on, to find the EXACT moment in time where your ideal client needs you the most – so you can create and swoop in with your solution and save the day!
A framework for creating a MISSING LINK solution that your ideal clients REALLY need
I give you the exact framework to map your ideal clients’ specific struggles and frustrations to a tailor made solution that gives them exactly what they need. With a structured, step-by-step solution with clearly defined features, capabilities and benefits, you can finally show your ideal clients HOW you are the perfect fit for them!
The formula that translates your insights to must-have messaging
Translating your unique solution into compelling messaging is where many fail — don't let that be you! This last step is to ensure your main message reflects exactly what your ideal clients need to see YOU as a must-have. This isn’t just about crafting good copy; it’s about making every word showcase your unique value clearly and directly - tested and approved by your ideal client!
See, you don’t have to re-invent the wheel, I’ve got you! Everything I know is poured into this self paced online course.
What’s inside
1. BECOME AN EXPERT
VALUE: €1119
Say goodbye to speaking to too many people at the same time – this is where you explore who your IDEAL CLIENT really is that lights you up inside, get to know them and dig deep to be able to connect with their exact desires and struggles. Why? So you can find that moment in time where they need you the most, create the perfect solution and swoop in and save the day! (No more “oh, that’s not for me!)
What you get:
Audio lesson & guidebook to navigate this phase (incl. essential marketing theory)
Self reflection exercise to understand who you’d LOVE to serve
ChatGPT prompts to help you create your first hypothesis of your ideal client to interview, based on the self reflection exercise
Template for social media posts to find interviewees
2 x interview templates (one for exploratory interviews, one for targeted interviews
Guided video: How to do exploratory interviews
Guided video: How to analyze the interview data & do targeted interviews
Guided video: How to define your ideal client
Template to define your ideal client and the use cases for why they need you
2. CREATE YOUR
MISSING-LINK SOLUTION
VALUE: €790
Once you know who your ideal is and their moment of struggle, you’re guided through a detailed process to redesign your coaching program so it becomes a structured, step-by-step solution with clearly defined features, capabilities and tangible benefits. The result? A solution that is perceived as THE answer to their struggles (because it is!)
What you get:
Guided video: How to use the template to identify your unique features, capabilities and benefits
Solution mapping template: A step-by-step guide and template for creating a detailed solution that addresses identified client needs
Guidebook with examples of how to create your features, capabilities and benefits
3. NAIL YOUR
MAGNETIC MESSAGING
VALUE: €990
When you know who you’re serving, and have created a solution mirroring EXACTLY what they need, it’s time to wrap it up in messaging that not only speaks to their minds but also their hearts. In this step you’ll not only sharpen your copywriting skills, but you’ll also be guided through the process of message testing (hint: it doesn’t matter if YOU think it sounds great, if the people you want to attract don’t get it…). When you are done, your ideal clients will not only immediately GET what you do (bye bye vague and generic language that makes you sound like any other coach) but see YOU as a MUST-HAVE.
What you get:
Learning session: Powerful messaging with “show, don’t tell”
Guided video: How to test your message
Template for message testing
Website template to structure the messaging on your website
BONUS! How to create content depending on level of awareness
BONUS! How to write a social media tagline that catches people’s attention
Total Value: €2970
You pay only:
€1290*
*Offer available until 1 November 2024 at 23.59 CET / 11.59pm UK
Imagine what it will feel like…
To go from…
Spending hours each week on social media promoting your coaching or sharing inspirational content – with very little to show for it
Having to use many words describing what you do in networking events – and still getting confused faces
Shaking your head wondering how others attract their clients to their coaching business
…to
Knowing exactly how to position yourself and your expertise (want to know a secret? Being an expert is a CHOICE!)
Having a crystal clear elevator pitch that has people go “I (or someone I know) need you!”
Walking around with a smile on your face, knowing you have the answer!
